ABOUT
THE PROJECT
[Client: Crete Within]
[Date: July 2018]
Crete Within is a wedding agency based in Crete, Greece, specializing in bespoke celebrations that embrace the island's rich culture, natural beauty, and traditions. The branding design centers around a symbolic and elegant logo inspired by the Phaistos Disk, a historic artifact native to Crete, subtly modified to include a heart at its center—representing love, union, and timelessness.
The choice of gold as the primary logo color reflects a sense of exclusivity and refinement, appealing to clients seeking a wedding experience marked by both elegance and local charm. The handwritten font used in the logo was chosen to reflect the agency’s emphasis on family, warmth, and personal connection. It embodies the idea that everything is crafted with love and care, from locally sourced flowers to handcrafted cards and Cretan products. Crete Within works closely with local artisans to add these personal touches, ensuring each wedding feels intimate and unique.
The visual identity connects deeply with the island's essence, drawing on Crete's iconic olive fields, lush landscapes, and rich culinary heritage. With a focus on nature, traditional Cretan culture, and artisanal elements, the branding emphasizes authenticity, evoking a sense of place while offering couples an unforgettable, personalized wedding experience.
This design combines classic Cretan symbols with a modern, sophisticated touch, ensuring that Crete Within stands out in the competitive wedding industry as a stylish and culturally resonant brand.












